Best Practices - How to Use SLM Touch Dates
The SLM has 2 dates associated with each Touch Type for each Household:
- Next Touch Target – This is the due date for that Touch Type.
- Last Touch – this is the date the last touch occurred.
The most important one to pay attention to is Next Touch Target . This is because it calculates each Household’s intervals for each Touch Type and tells you how soon you need to make contact in order to keep up to date on your touch targets.
Since Households at different service levels will have different intervals, you cannot rely on the Last Touch date to easily inform you how soon you need to make your touches.
The Last Touch date can be used to tell you how far back in their history to review in preparation for making contact.
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